Audience research for college magazine

Questionnaire

We did a survey to try and find out what people would like to see in their college magazine if we designed one, we could see that some people would pay for a magazine but most wouldnt so it might be a good idea to let the first few issues go free so people get an idea of what its about and how good it is, then afterwards maybe sell it for a small amount of money, most of the people we asked wanted a monthly magazine rather than a weekly one. We also found that the most popular type of offers that people want would be for a theme park or the cinema people also showed interest in food stores and morrisons, the majority of the people who filled in our questionnaire wanted a comedy magazine or a music magazine. Overall this questionnaire is helpful because we can see now what sort of things our potential readers want this means we can offer them exactly what they want.

1) Would you pay for a college magazine?
No x 7, Yes x 3
2) Do you read magazines if so which ones?
No x 6, yes x 4 – Kerrang, OK, Men’s Health, Nuts
3) Would you read a college magazine?
No x 6, Yes x 4
4) Would you read the magazine online?
No x 8, Yes x2
5) What kind of music do you like?
Variety x5, Rap x3, Rock x1, Other x1
6) Do you have an interest in sports?
No x7, Yes x3
7) What kind of articles would you be interested in?
Music x7, Cars x2, Fashion x1
8) How often should the magazine come out?
Monthly x8, Weekly x2
9) What discounts would attract you to the magazine?
Theme parks x5, Cinema x2, Fast food x2, Morrison’s x1
10) What sort of the theme would you like?
Comedy x 4, Music x3, Fashion x2, College info x1