Institutions

It is likely that I would try and have my magazine published by a large magazine publisher, although this often means sacrificing full control over the magazine and leads to a lot of advertisement being in the magazine to help create income I think it would be beneficial for the overall production of my magazine.

The audience I am aiming at is wide ranged and is global not just international, this means that a multi-national company would be best suited to sell my magazine. This is why I decided the Bauer company would be the most logical choice. I also chose this company because they have not really attempted to sell any media products for this brand of style. They have sometimes attempted to bring in some artists from this area of music in some of their other magazines such as Q but have never really followed this up. My magazine would give the Bauer Company a chance to expand their audience and attack a new type of genre.

Another reason for choosing such a big company is because with their specialities and finances my magazine may be able to expand from just a magazine and could become a TV channel and be able to sell mass amounts of merchandise. I don’t think it would upset too many of my audience having lots of advertisement in my magazine, the sort of audience I am aiming at often want to have the best and latest things which they will be able to find easier in a magazine like this that advertises the latest stuff, this would be beneficial to my magazine.

By being with this company it gives my magazine a chance to expand, big companies such as Bauer Media often extend their magazines to TV, Radio and websites on the Internet, being with such a big company leads to opportunities for expansion and growth within the media world. This sort of expansion and coverage would be useful for a magazine such as mine that targets a certain audience with a certain type of culture and way of life.